Your Strategic Growth & Talent Partner.
I help Founders & Leaders accelerate growth by connecting more deeply to their vision and creating the quarterly goals, roadmaps & teams that bring their business story to life.
I believe transformative growth happens when our intentions are authentically aligned to our goals.
Offerings
Your Series
Together, we go deep & connect to your true vision & ambitions and define the story that's authentically yours to tell. We'll revisit and honest retrospective of how you got to this point and start imagining and developing a clearer picture of what the core themes for next season will be.
half day
Your Season
The Next Season framework approaches every quarter like a Season of a TV Series. Together, we draft the season's core storylines & goals that will help your story unfold as intended.
Quarterly
Your Roadmap
Once we've defined your Season, we then go through a roadmap planning effort to map out the story beats that align to each months episode. Together, we'll map out the key actors & activations that need to unfold for the story to unfold as intended.
Case Studies
Scaling a People-First Design Agency to Acquisition
In 2017, I set out to build my first solo venture — a design agency that could deliver world-class UX leadership while putting people before pixels. The challenge was to grow from a new studio into a trusted partner for startups and enterprises, while maintaining culture, balance, and reputation in a competitive market.
Product Strategy for United Nations Innovation Teams
The UN’s Economic and Social Commission for Asia and the Pacific (ESCAP) wanted to accelerate progress toward the Sustainable Development Goals (SDGs). Its impact teams were eager to experiment with new approaches, but the traditional policy cycle was too slow, and there was no structured process for turning ideas into actionable products and solutions.
Offerings
Custom Team
A senior team assembled around a defined piece of work. I scope it, curate proven collaborators from the Goodman & Co. network, and stay accountable for the outcome.
Fractional Leads
Senior fractional leaders placed inside your team across product, design, marketing and operations. The experience you need, at the fraction you can use.
Agents & Automation
AI agents and automation designed into how you operate, built and deployed with the right specialists.
Case Studies
Lane: A Smarter Tenant Management System
Lane was building an all-in-one platform to help property teams manage communications, services, and experiences across commercial buildings. With rapid growth and an expanding feature set, the product needed stronger structure, consistency, and clarity to support scale.
Awake Labs: Wearable Tech for Anxiety Monitoring
Awake Labs set out to commercialize hospital-based IP by developing a wearable tool that could help track and manage anxiety in real time. Built on research from Holland Bloorview Kids Rehabilitation Hospital, the system needed to be translated into a usable product that could support individuals with cognitive disabilities, particularly those on the autism spectrum.
Fractional Lead
I believe in making an immediate impact. I work closely with leaders and teams to design solutions and systems that help accelerate goals and impact.
Offerings
Product Lead
I architect clarity, align teams, and ship category-defining products.
Monthly
- Quarterly
AI Strategy & Ops
I help teams define AI strategy and deploy production-ready systems
- Monthly
- Quarterly
Fractional Chief of Staff
I partner closely with CEOs to align strategy, talent, ops and growth.
Monthly
- Quarterly
Case Studies
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
“Jason planned and executed a successful design workshop with a group of our researchers and clinicians. He guided our project leads to build sustainable ventures, foster solution adoption and influence key stakeholder groups”
"I’m grateful for the work Jason and his the team have done for Awake Labs. He combines passion, process, and hustle to consistently help us meet our goals as an organization.”
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"Jason helped us design and deliver an amazing training experience for one of Canada’s biggest telcos. Jason was thoughtful, detailed, and creative - a perfect partner for OCAD U CO’s mission to bring transformation skills to industry leaders."
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'Working with Jason was truly rewarding. He was empathetic and understood our audience. His user-centric approach resulted in data-driven UX that our customers enjoy.”
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"Jason was great to work with. Brilliant, friendly and passionate about his work. He cares deeply about the experience of your users and puts their soul into helping you connect with your people."
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"Jay is your guy to take an assignment and make it bigger, better and brighter. He just sees things in ways that others can't envision. Talented guy with a tazmanian work ethic. He's hard to keep up with. He delivers what you ask for. And then delivers more.”
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"Jason has a unique ability to spot the brilliance in ideas and articulate their essence. His direction has helped give Catalist the precision and confidence to cut through the noise and turn our vision into reality."
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