Challenge
Ana Health set out to create more than just a period tracker—it needed to become a trusted AI companion that could deliver insights into both fertility and broader women’s health.
Objective
My role was to oversee brand development, UX/UI design, and early app development, ensuring Ana delivered accurate insights in an accessible, stigma-free, and user-friendly way.
Outcome
Over a year, we facilitated executive workshops, mapped user journeys, designed the full product experience, built brand and identity, and developed the first working app prototype. Ana evolved into a conversational, AI-driven health app now live on iOS.
Outcome
Over a year, we facilitated executive workshops, mapped user journeys, designed the full product experience, built brand and identity, and developed the first working app prototype. Ana evolved into a conversational, AI-driven health app now live on iOS.
Impact
The project positioned Ana as a forward-thinking entrant in digital health, blending fertility support with holistic women’s health insights. Our work laid the foundation for a scalable platform that continues to empower women with actionable, personalized data.
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