Case Studies
Explore My Work
Prototyping and Toy Design Education at OCAD University
I led a variety of design courses at OCAD University, from undergraduate toy design to graduate-level prototyping in the MDes Strategic Foresight and Innovation program, as well as continuing education in UX design.
Creating a COVID-19 Home Monitoring Platform for Humber River Hospital
During the COVID-19 pandemic, Humber River Hospital needed a digital solution to help monitor patients remotely and support virtual care for nearly a million residents.
Prospect: Canada’s Startup Job Board
Prospect was growing fast as Canada’s largest startup job board, but the brand and site didn’t reflect its ambition. Founder - Marianne Bulger wanted Prospect to establish a stronger brand presence and deliver the best possible industry reports to share talent insights that could help the Canadian Startup Community thrive.
Legal Innovation Family Law Portal
Navigating separation or divorce without legal representation can be overwhelming. The Ryerson Legal Innovation Zone set out to create a digital tool to help self-represented individuals in Ontario understand their rights and options more clearly.
Lane: A Smarter Tenant Management System
Lane was building an all-in-one platform to help property teams manage communications, services, and experiences across commercial buildings. With rapid growth and an expanding feature set, the product needed stronger structure, consistency, and clarity to support scale.
Product Strategy for United Nations Innovation Teams
The UN’s Economic and Social Commission for Asia and the Pacific (ESCAP) wanted to accelerate progress toward the Sustainable Development Goals (SDGs). Its impact teams were eager to experiment with new approaches, but the traditional policy cycle was too slow, and there was no structured process for turning ideas into actionable products and solutions.
Promoting Toronto’s Health Cluster
TO Health was created as a public–private cooperative to raise the profile of the Toronto region’s Health and Life Sciences (HHS) cluster. Funded by both government and private partners, the initiative aimed to position the region among the top five health clusters in the world. With a diverse set of stakeholders and shifting priorities, the work spanned strategy, events, product development, and cross-sector collaboration.
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Impact Roadmaps for CABHI Innovators
CABHI supports healthcare professionals, researchers, and entrepreneurs developing innovations in aging and brain health. Many early-stage projects face challenges with long-term adoption and sustainability—especially when moving from pilot to real-world use.
Awake Labs: Wearable Tech for Anxiety Monitoring
Awake Labs set out to commercialize hospital-based IP by developing a wearable tool that could help track and manage anxiety in real time. Built on research from Holland Bloorview Kids Rehabilitation Hospital, the system needed to be translated into a usable product that could support individuals with cognitive disabilities, particularly those on the autism spectrum.
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Live Event Photo App
Brizi, now rebranded as AmplifiCam, created an innovative product that lets fans control remote cameras from their mobile devices to capture professional-quality photos of themselves and their friends in stadium seating. The challenge was to validate the experience in real-world contexts—ensuring usability, emotional impact, and ease of sharing during the high-energy atmosphere of live games.
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Prototyping a Homecare Solution
Caribou, founded by Alex Oosterveen, set out to tackle one of the most pressing issues in healthcare: the caregiver staffing crisis. Home care organizations struggled to recruit and retain workers, and caregivers often lacked recognition, stability, and meaningful career pathways. The company, then known as Qualicare, needed to validate new ideas and test potential product directions.
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Designing a P2P Learning Platform
Traditional education and workplace learning often fail to keep pace with how quickly skills evolve. People need ways to learn and share expertise in real time, outside of traditional courses or lecture based classrooms experiences. I wanted to design a platform that could embrace the reality that everyone is both a student and a teacher and help empower individuals to share what they know and map their learning journeys.
Building Better Dashboards Through UX Training
Bell Canada’s data analytics team was responsible for delivering dashboards and insights to senior executives. While the team was technically strong, they needed new approaches to ensure that dashboards communicated clearly, supported decision-making, and aligned with executive needs.
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Scaling a People-First Design Agency to Acquisition
In 2017, I set out to build my first solo venture — a design agency that could deliver world-class UX leadership while putting people before pixels. The challenge was to grow from a new studio into a trusted partner for startups and enterprises, while maintaining culture, balance, and reputation in a competitive market.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Brand Positioning for a Crypto Bank
BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.