Versapay

Auditing VersaPay’s Invoicing Platform

Project
SaaS
Fintech
Finance

Challenge

VersaPay, a Toronto-based FinTech company, needed a UX audit to strengthen the usability of its invoicing and accounts receivable platform.

Objective

My goal was to simplify workflows around invoicing, reconciliation, and collections, making the platform more intuitive and efficient for users.

Outcome

I delivered a detailed UX audit with clear recommendations to streamline processes, reduce friction, and improve user satisfaction.

Outcome

I delivered a detailed UX audit with clear recommendations to streamline processes, reduce friction, and improve user satisfaction.

Impact

The work contributed to enhancing VersaPay’s product experience and overall value. In 2020, the company was acquired by Great Hill Partners for $126 million, underscoring the importance of strong, user-centered design in driving product success.

Additional Case Studies

Fideum

Brand Positioning for a Crypto Bank

BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.

Project Based
Blockchain
Finance
Catalist

Reimagining Social Impact Collaboration

Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.

Fractional Leadership
Social Impact
Finroy

Developing AI Powered Budgeting

Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.

Fractional Leadership
Fintech
AI

Have a Project in Mind? Let's Chat