Challenge
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the experience needed to bring this mission to life.
Objective
My role was to audit the existing platform, shape a clear product vision for the next phase, and guide the design of companion applications that would unlock deeper collaboration between organizations worldwide.
Outcome
I continue to work closely with Vincent to deliver a comprehensive product audit and strategic roadmap. Together, we are redefining the platform vision beyond its MVP, introducing UX design strategies to make collaboration more intuitive, and developing companion apps that will make Catalist more dynamic, interactive, and impactful.
Outcome
I continue to work closely with Vincent to deliver a comprehensive product audit and strategic roadmap. Together, we are redefining the platform vision beyond its MVP, introducing UX design strategies to make collaboration more intuitive, and developing companion apps that will make Catalist more dynamic, interactive, and impactful.
Impact
Catalist now has a sharper product direction, a roadmap for innovation, and companion tools in development that position the platform as a leader in social impact collaboration. By strengthening its product and design foundation, Catalist is moving closer to realizing its mission of helping organizations work together to drive change at scale.
Additional Case Studies
Brand Positioning for a Crypto Bank
BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.