Your Strategic Growth & Talent Partner.

I help companies set quarterly and yearly OKRs that drive high performance and growth, then support those goals with fractional leadership and curated teams.

I believe transformative growth happens when our intentions are authentically aligned to our goals.

Next Season

Story-driven OKRs that turn every quarter into a season.

Fractional Services

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Case Studies

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Mindful Ideation

Combining Mindfulness & Lateral Thinking to Generate Unique Ideas.

Fractional Services

Mindful Ideation

A hands-on session that helps teams slow down, think laterally, and generate ideas worth building. We blend mindfulness practice, lateral and design thinking techniques, and rapid AI prototyping, so you leave with fresh thinking and working prototypes in hours.

Engagement Type
  • 1 hour
  • Half day
Curious about a potential collaboration?
Book a call

Case Studies

OCAD Teaching

Prototyping and Toy Design Education at OCAD University

I led a variety of design courses at OCAD University, from undergraduate toy design to graduate-level prototyping in the MDes Strategic Foresight and Innovation program, as well as continuing education in UX design.

Workshop
United Nations ESCAP

Product Strategy for United Nations Innovation Teams

The UN’s Economic and Social Commission for Asia and the Pacific (ESCAP) wanted to accelerate progress toward the Sustainable Development Goals (SDGs). Its impact teams were eager to experiment with new approaches, but the traditional policy cycle was too slow, and there was no structured process for turning ideas into actionable products and solutions.

Workshop
Bell Canada

Building Better Dashboards Through UX Training

Bell Canada’s data analytics team was responsible for delivering dashboards and insights to senior executives. While the team was technically strong, they needed new approaches to ensure that dashboards communicated clearly, supported decision-making, and aligned with executive needs.

Workshop

Talent Partner

Curated senior teams, assembled for your goals.

Fractional Services

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Case Studies

Lane

Lane: A Smarter Tenant Management System

Lane was building an all-in-one platform to help property teams manage communications, services, and experiences across commercial buildings. With rapid growth and an expanding feature set, the product needed stronger structure, consistency, and clarity to support scale.

Project
Tulip Retail

Tulip Retail: Website Redesign for Luxury Growth

Tulip needed a modernized website to elevate its appeal to high-end U.S. retail brands. Their existing site did not reflect the premium image needed to engage luxury clients.

Project
Awake Labs

Awake Labs: Wearable Tech for Anxiety Monitoring

Awake Labs set out to commercialize hospital-based IP by developing a wearable tool that could help track and manage anxiety in real time. Built on research from Holland Bloorview Kids Rehabilitation Hospital, the system needed to be translated into a usable product that could support individuals with cognitive disabilities, particularly those on the autism spectrum.

Project

Fractional Lead

I believe in making an immediate impact. I work closely with leaders and teams to design solutions and systems that help accelerate goals and impact.

Fractional Services

Product Lead

I architect clarity, align teams, and ship category-defining products.

Engagement Type

Monthly

  • Quarterly

AI Strategy & Ops

I help teams define AI strategy and deploy production-ready systems

Engagement Type
  • Monthly
  • Quarterly

Fractional Chief of Staff

I partner closely with CEOs to align strategy, talent, ops and growth.

Engagement Type

Monthly

  • Quarterly

Case Studies

Humber River Hospital (Healix)

Creating a COVID-19 Home Monitoring Platform for Humber River Hospital

During the COVID-19 pandemic, Humber River Hospital needed a digital solution to help monitor patients remotely and support virtual care for nearly a million residents.

Fractional Lead
Finroy

Developing AI Powered Budgeting

Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.

Fractional Lead
Catalist

Reimagining Social Impact Collaboration

Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.

Fractional Lead

“Jason planned and executed a successful design workshop with a group of our researchers and clinicians. He guided our project leads to build sustainable ventures, foster solution adoption and influence key stakeholder groups”

Jonathan Suckling
Senior Manager, Health Innovation

"I’m grateful for the work Jason and his the team have done for Awake Labs. He combines passion, process, and hustle to consistently help us meet our goals as an organization.”

Andrea Palmer
CEO, Awake Labs

"Jason helped us design and deliver an amazing training experience for one of Canada’s biggest telcos. Jason was thoughtful, detailed, and creative - a perfect partner for OCAD U CO’s mission to bring transformation skills to industry leaders."

Kevin Morris
(former) CEO, OCAD U Co

'Working with Jason was truly rewarding. He was empathetic and understood our audience. His user-centric approach resulted in data-driven UX that our customers enjoy.”

Kofi Gyekye
(former) CPO, Lane

"Jason was great to work with. Brilliant, friendly and passionate about his work. He cares deeply about the experience of your users and puts their soul into helping you connect with your people."

Jamie Biggar
(former) Marketing Lead, Centre for Social Innovation

"Jay is your guy to take an assignment and make it bigger, better and brighter. He just sees things in ways that others can't envision. Talented guy with a tazmanian work ethic. He's hard to keep up with. He delivers what you ask for. And then delivers more.”

Adam Caughill
Director of Innovation, OLG

"Jason has a unique ability to spot the brilliance in ideas and articulate their essence. His direction has helped give Catalist the precision and confidence to cut through the noise and turn our vision into reality."

Vincent Arena
CEO, Catalist