Challenge
Tulip needed a modernized website to elevate its appeal to high-end U.S. retail brands. Their existing site did not reflect the premium image needed to engage luxury clients.
Objective
Redesign the site with creative direction, custom photography (with cast models), and refreshed UX/UI to create a polished digital storefront that communicates brand sophistication.
Outcome
We executed a full photo shoot, redesigned landing and product pages, and refined the site’s structure for clarity and visual appeal. The refreshed aesthetic remains strong and relevant today.
Outcome
We executed a full photo shoot, redesigned landing and product pages, and refined the site’s structure for clarity and visual appeal. The refreshed aesthetic remains strong and relevant today.
Impact
The redesign helped position Tulip as a trusted partner for luxury retailers. Today, the company supports iconic brands—such as Coach, Versace, Michael Kors, Saks Fifth Avenue, Ferragamo, COACH, and others . This elevated digital presence aligns with Tulip’s leadership in clienteling and continues to serve them well.
Additional Case Studies
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Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.