Challenge
We set out to develop original web-connected and IoT-enabled toys that we could license within the industry.
Objective
Our goal was to create user-friendly, innovative, and educational toy concepts that were fun for kids and appealing to major toy brands.
Outcome
We successfully licensed our flagship IP, “LMNO-Pix,” to Hasbro and Sesame Street, marking a major success in bringing our creative ideas to life.
Outcome
We successfully licensed our flagship IP, “LMNO-Pix,” to Hasbro and Sesame Street, marking a major success in bringing our creative ideas to life.
Impact
This venture taught me the ropes of business development, from ideation and design all the way to licensing and partnerships, setting a strong foundation for future successes at Goodman & Co.
Additional Case Studies
Brand Positioning for a Crypto Bank
BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.