Challenge
Grantbook needed to strengthen its digital maturity while unifying its visual and strategic design language. Their proposals, decks, and processes lacked consistency.
Objective
I partnered with Grantbook to guide the design of an impactful design system that could help refine key communication assets, and embed service frameworks into their core offerings.
Outcome
Through collaborative workshops - we aligned OKRs and created a unified style guide that elevated Grantbooks visual presence and helped integrate more UI/UX thinking into active client projects.
Outcome
Through collaborative workshops - we aligned OKRs and created a unified style guide that elevated Grantbooks visual presence and helped integrate more UI/UX thinking into active client projects.
Impact
Grantbook advanced its digital maturity and improved its positioning as a design-forward consultancy within the Philanthropy space. The project helped to equip the team to communicate their strategic work with more confidence and clarity.
Additional Case Studies
Brand Positioning for a Crypto Bank
BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.