Challenge
I led a variety of design courses at OCAD University, from undergraduate toy design to graduate-level prototyping in the MDes Strategic Foresight and Innovation program, as well as continuing education in UX design.
Objective
My focus was on guiding students through the full design process—from paper prototyping to user research and narrative storytelling—and supporting them in their thesis projects.
Outcome
Students gained a deep understanding of the design and prototyping lifecycle, mastering hands-on methods and innovative thinking that prepared them for real-world challenges.
Outcome
Students gained a deep understanding of the design and prototyping lifecycle, mastering hands-on methods and innovative thinking that prepared them for real-world challenges.
Impact
This teaching experience enriched my role as a design educator and allowed me to mentor students in a way that emphasized process and innovation, reflecting the core values I bring to Goodman & Co.
Additional Case Studies
Brand Positioning for a Crypto Bank
BlockBank had a strategic imperartive to rebrand and establish a stronger brand for it's intitutional banking opportunities. The company was looking for a unified market position that could communicate trust and security while still supporting a modern consumer experience.
Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.