Challenge
UnWrapIt’s founders wanted a brand-new kind of gifting platform that swapped physical swag for digital, personalized experiences. They needed it built from scratch with a user-friendly design that could scale.
Objective
I led the entire product design process, guiding the UX and UI from the ground up. That meant creating the core user flows, establishing a design system, and ensuring the platform was both novel and easy to use.
Outcome
We ran workshops, mapped user journeys, and built a modular, scalable product. The final platform made it easy to create personalized digital gifting campaigns for teams and events.
Outcome
We ran workshops, mapped user journeys, and built a modular, scalable product. The final platform made it easy to create personalized digital gifting campaigns for teams and events.
Impact
UnWrapIt is now a go-to solution in digital gifting, working with companies like BMO, Meridian, and Talley. They’ve transformed the corporate gifting space and continue to grow their client list.
Additional Case Studies
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Reimagining Social Impact Collaboration
Catalist, founded by Vincent Arena, set out with an ambitious mission: to help social impact organizations collaborate more effectively, reduce inefficiencies, and share resources, knowledge, and access in order to accelerate meaningful ventures. Despite a strong vision, the initial MVP struggled to deliver the dynamic and interactive experience needed to bring this mission to life.
Developing AI Powered Budgeting
Finroy, founded by Bill Murphy—well known in Canadian FinTech for scaling and exiting Wagepoint—had spent two years developing a product for accountants and small business owners but struggled to find product-market fit or secure investment. Recognizing the need for a new direction, Murphy engaged me to evaluate the product, provide a clear strategy, and help position the company for its next phase.